Mercedes-Benz launches first male fragrance

If you can't afford to drive one you can still smell like a Mercedes

Patti Pietschmann

Well it  doesn't actually smell like a car, but Mercedes-Benz First Fragrance for Men costs just $79 and diffuses the scent of luxury with citrus fruits (among others), bergamot from Calabria and mandarin orange from Italy. The heart of the fragrance plays on an exclusive contrast between the overabundant aquatic notes of cascalone® and the powdery accents of violet. The vibration is provided by spices, bourbon pepper and nutmeg, and galbanum.  The woody base notes mix essences of cedar, vetiver and patchouli that exude a warm masculinity. 
The end result is a woody, floral and fresh fragrance packaged in a bottle shaped by the Mercedes-Benz brand

emblem with the famous three-pointed star.  
Engraved in relief in the base of the bottle, the star brings this block of solid glass to life and outlines its cylindrical shape. The star appears again, embossed like a seal at the top of the heavy black cap circled in silver that sits atop the bottle.



 It's a vibrant and distinctive fragrance that reinterprets and enhances the luxury world of Mercedes-Benz, presented in a luxurious yet masculine shaped bottle. 



To create he scent  Mercedes-Benz teamed up with one of the best master perfumers of his time, Olivier Cresp (Firmenich). Highly inspired by the brand and by the vision he has of it, Olivier Cresp has given birth to a fragrance with an assertive personality. He dreamt up a naturally sophisticated essence, tinged with refinement and modernity, an innovative fragrance with a mastered olfactory identity. He wanted the first feeling to burst forth, to be fresh but also unexpected.



It's a perfect gift for any man in your life.



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