Coppertone 'whips' it up for summer

Company creates heavenly, effective sun care products



Patti Pietschmann

The company, which has been around forever, is one of most trusted names in sun protection products. And with summertime living in full swing at the beach, pool, boat, cruise ships or back yard we all nee to shun the harmful, skin damaging and cancer-producing rays.

Now Coppertone has come up with luscious  Whipped, a transformative sunscreen unlike anything you've ever felt before. Not only is Coppertone introducing the first ever whipped sunscreen, it is rolling out a series of engaging activations throughout the summer to launch it, and partnering with everyone from beauty influencers to the Skin Cancer Foundation.

The Whipped line comes in both CLEARLYSheer® and WaterBABIES® Pure & Simple formulas. It changes how sunscreen is applied into a pleasant experience without feeling  heavy or sticky, Whipped has a rich and creamy texture, absorbs quickly and feels light on skin. Plus it won't clog pores and leaves skin feeling soft and smooth while helping to protect it from the sun's harmful UV rays. 
"At Coppertone, we're dedicated to championing a worry-free life in the sun for everyone, focusing solely on developing innovative and expert sun protection. That's why we're approaching this year's Whipped launch in a new and different way," said Lisa Perez, Marketing Director, Suncare at Bayer. "Sunscreen lovers will have a chance to interact with and learn all about Coppertone Whipped through creative content, in-store product samplings, trusted beauty influencers, and more on-the-ground experiences." 
This season's activities demonstrate the brand's commitment to helping people enjoy their favorite outdoor experiences while assuring them their skin is well protected with Coppertone. Check out some of the ways the brand is bringing Coppertone® Whipped to outdoor enthusiasts this summer:
  • Promoting the ProtectMy Social Media Sweepstakes and Contest, in which people have the chance to win multiple prizes, including a $5,000 trip! ProtectMy encourages people to share what they want to protect most this summer through social media channels.
  • Partnered with Simply Stylist to create a one-of-a-kind pop-up experience in Miamientirely dedicated to Coppertone® Whipped. The event included teaming up with influential panelists such as Ali Fedotowsky-Manno, Nastia Liukin and Dr. Elizabeth Hale, who educated attendees about the importance of sun protection. Learn more about Ali's experience on her blog at www.AliLuvs.com and take a look at the rest of the event!
  • Teaming up with several additional influencers and beauty bloggers to offer tutorials for incorporating Coppertone® Whipped into daily skincare routines.
  • Partnering with The Skin Cancer Foundation on its new program, Destination: Healthy Skin, to promote healthy sun protection practices, provide free skin cancer screenings, and sample Coppertone® Whipped.
  • Sponsoring Disney•Pixar's Cars 3: Road to the Races Tour, to gear up for the big release of Disney•Pixar's Cars 3 on June 16 in 3D! Coppertone® will be on site at the nationwide tour sampling sunscreen and creating a racer pit crew encouraging visitors to take part in a tire changing activity and photo-sharing opportunity.
Learn more at  coppertone.com. To find a Destination: Healthy Skin event or a Disney Road to the Races Tour stop near you, visit DestinationHealthySkin.org and CARS3tour.com.  

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