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KEHLANI teams up with MAKE UP FOR EVER (Video)
Team launches two new collections
Patti Pietschmann reporting
MAKE UP FOR EVER and R&B sensation KEHLANI have joined forces for the launch of two new, high performance, long-wear, waterproof color collections for the eyes. AQUA XLCOLOR PAINT cream eye shadows and AQUA XLINK LINER liquid eyeliners, available worldwide May 2017.
The products, which includes the launch of two collections within MAKE UP FOR EVER'sAQUA XL franchise, provides KEHLANI with makeup artists and makeup for all her artistic endeavors, including tour dates and shoots. KEHLANI stars in the 2017 AQUA XLcampaign visual and videos, produced in partnership with MAKE UP FOR EVER.
"MAKE UP FOR EVER makes me feel powerful on stage because I feel like I look good - like I look like myself, so I can be confident and have fun. I also know MAKE UP FOR EVERmakeup is not going to melt or come off while I'm performing, so I don't have to think about what's happening with my makeup," said KEHLANI. "I feel very honored to be part of the close-knit MAKE UP FOR EVER community. This is my first artistic collaboration with any brand and I am so happy to be in this amazing group of people who inspire me daily with their passion for makeup and for this awesome brand."
MAKE UP FOR EVER creates products to counteract harsh environmental demands. The AQUA XL brand is famous for its extra-long wear, extra-pigmented colors and extra-easy glide and passes the test of extreme on stage lighting and conditions to ensure that color stays on until you take it off. AQUA XL COLOR PAINT is a versatile color cream eye shadow. AQUA XL INK LINER is a rich, liquid eyeliner. Both are available in several vibrant and neutral shades with maximum color intensity and 24 hour wearing power.
"We consistently support the creativity and artistic spirit of charismatic talents with bold personalities," said Nicolas Cordier, CEO, MAKE UP FOR EVER. "KEHLANI embodies the beautiful fearlessness of her generation. She is the perfect performer to represent the newAQUA XL product collections' with high performance formulas that never quit."
KEHLANI is perfect match for the company with her vibrant, unstoppable spirit. She was twice nominated for a GRAMMY® Award and has written several critically acclaimed tracks such as "Gangsta," featured on SUICIDE SQUAD: THE ALBUM, "CRZY" and "You Should Be Here."KEHLANI recently released her full-length debut album, SWEETSEXYSAVAGE, with great success. MAKE UP FOR EVER is proud to welcome KEHLANI in the #iamanartist call to action, encouraging people everywhere to reveal their inner artist, and to join her in all of her performances and artistic creations throughout the year.