Supermodel Hailey Baldwin to launch beauty line with ModelCo

Celebrity beauty power
by Patti Pietschmann

 Hailey Baldwin is one of the most famous faces on today's runways, the daughter of sometimes irreverent but exceptionally talented Alec Baldwin and a former squeeze of Justin Bieber (view video for more details). The Bieb, by-the-way, has his own fragranceline. So in addition to her many talents, Baldwin will be adding a line of beauty products to her impressive portfolio. She will be launching a signature collection for ModelCo range November and according to the company, "is all about the famous model, daughter of Alec Baldwin's  signature go-to beauty products."  "I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas" said  Baldwin.

Hailey will be taking a place among a lineup of super models who promote ModelCo such as Aussie Icon Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley. ModelCo Founder and CEO Shelley Barrett, a former model agent, prides herself on identifying up and coming talent that will resonate with her customers:
For more information about the Hailey Baldwin launch  go to
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