Redken gets to the root of the problem

Redken courtesy photo

With new revolutionary Root Fusion kit

By Patti Covello Pietschmann

Hey gals who color their hair, this is the first professional take-home root retouch solution that is prescribed by your colorist. Imagine not having to run back to the salon every time gray rears its ugly head or black or brown roots show through the blond tresses. And it takes just one to two weeks before regrowth begins to show at the hairline and roots, causing one in four women to retouch their roots at home as a quick fix before their next salon service.

“My clients are always on the go and whether they’re 21-or 65-years-old, nearly all of them have struggled with grays and roots that appear before their next scheduled visit,” says Tracey Cunningham, Redken celebrity colorist. “A colorist’s worst nightmare is having our client come in with an at-home job gone wrong, but we also understand that schedules don’t always allow clients to visit the salon when they ideally should.

 With Redken gets right to the root of the problem  providing just enough mixture for one application to the part and hairline in in a single-use kit that is only available when prescribed by a professional during your in-salon haircolor service that includes one set of gloves, an instruction sheet, the low-ammonia Professional Root Retouch color prescribed by the colorist, developer, one professional grade brush and a mixing bowl.

There are 27 Root Fusion shades to  match all of Redken’s permanent color brands, including Color Fusion, Color Gels and Chromatics. Redken recommends that you apply Root Fusion application  two to three weeks following, and before the next, professional haircolor application. Root Fusion Kits cost  is $25 and  at Redken authorized salons nationwide.




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