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Thousands of yogis draped in white meet in Toronto for Lolë White Tour
"Lolë White Tour 2016, Exhibition Place Toronto (c) Tony Felgueiras (CNW Group/Lolë)"
I wish i could have been in Toronto at sunset yesterday to see 3,000 yoga lovers togged out in white--as a symbol for peace--at the Lolë White Tour. It was one of series of unique yoga events that is held in cities around the world organized by women's active wear and lifestyle brand Lolë.
The lovers of the discipline were there for a unique evening of pure serenity against the backdrop of the picturesque Arches of Toronto on Canada Boulevard. It was a completely new concept for the Lolë White TourTM, who, for the first-time ever, offered a blissful evening session under the setting sun. Thre was a special yoga class led by renowned and long-time yoga teacher for the Tour, Elena Brower, along with beloved Toronto teachers Lisa Messina and Marla Meenakshi Joy, to the soothing sound of singer and performer Ariana Zita on her piano.
"This year's concept brought the Lolë White TourTM to a whole new level," said Nathalie Binda, VP Brand and Marketing at Lolë. "Practicing yoga at sunset in such an inspiring setting, invites deep inner reflection within a shared energy. You feel that all these thousands of strangers with whom you shared this practice have now become friends. It's a truly exceptional experience for the body and soul!"
The annual Lolë White TourTM was launched in 2012 with the goal of building a global wellness movement. In 2016, Lolë launched the Lolë White Tour On The Road, a series of community-powered local yoga sessions organized in cities across the globe. By the end of this year's edition, the brand will have united over 65,000 yoga aficionados around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations.