Sexy superstar Sofia Vergara debuts new seductive fragrance


The sexy super star of TV's "Modern Family" and come lately fragrance queen,  Sofia Vergara and Perfumania attended LA's Beautycon Festival earlier this month (July 8) to the launch  her newest scent TEMPTING BY SOFIA VERGARA. "Sofia Vergara is breaking the mold of traditional media by partnering with Beautycon Media for the launch of her new fragrance, Tempting," says Moj Mahdara, CEO of Beautycon Media. "Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space. Beautycon Media is committed to reinventing beauty as an expression of power and creativity."
"Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon's extensive influencer network, expanding the dialogue through both traditional and new media," says Don Loftus, President of Parlux Fragrances, LTD.
The perfume diffuses a very seductive scent that brings out your sultry side with its  fresh, floriental, fruity aroma and notes:

  • Top: Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry
  • Middle: Colombian Passion Flower, Purple Vanilla Orchid, Star Jasmine
  • Base: Creamy Sandalwood, Vanilla and Caramelized Musk
The hourglass bottle is designed to follow Sofia's sensuous curves and  exude her femininity. The facets are inspired by the emerald, found in Sofia's native Colombia and incorporated throughout her fragrance collection. A faceted cap completes the look. The  Eau de Parfum Spray (1.0 fl oz. / 30mL) costs $32. The Eau de Parfum Spray (3.4 fl oz. / 100mL) is $55.  Both go on sale nationwide n September 2016 but are now available at Perfumania and Perfumania.com.
Sofia's story:
She's won an Emmy,a Golden Globe and is a  SAG nominated actress who can currently be seen as 'Gloria Pritchett-Delgado' in America's #1 comedy, "Modern Family." Along with the recognition she has earned for her acting career, Vergara is also considered a successful entrepreneur with an especially strong celebrity brand. Being able to successfully cross over from her original audience of Hispanic consumers and spread her influence across all demographics, is something Vergara does on a daily basis with her retail lines, which range from make-up to furniture to hair care and fragrance. Currently, Vergara serves as the Brand Ambassador for CoverGirl. This will mark her sixth year working with the brand. She is also the global ambassador for Head & Shoulders, the number one shampoo brand in the world. She is currently entering her third year with Rooms2Go designing a furniture collection. Her fragrance collection includes Sofia by Sofia Vergara and Love by Sofia Vergara, launched globally last fall. She also recently announced her partnership with houseware company SharkNinja to launch their new coffee maker, the Ninja Coffee Bar.
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